Irving Zucker Art Books was established in New York in 1939, initially catering to advertising artists, typographers, universities, public and private libraries, and, of course, private collectors. In the late 1950s, Irving Zucker expanded the rare book enterprise to include modern master illustrated books by artists such as Picasso, Matisse, Miro, Chagall, Braque, Rouault, Leger, and others. Zucker Art Books, created by Irving's grandson, Matthew Zucker, built on the family tradition, with one foot anchored in antiquarian books, Matthew stepped with the other into contemporary edition, continuing to publish commissioned artists’ projects and multiples, as well as organizing focused exhibitions highlighting rare examples of an artist’s output.